Leading hedge funds have historically offered the potential for substantial investor returns through active management, but this comes at a significant cost. Bob Elliott, CEO of Unlimited, recently discussed the firm’s innovative approach to alternative ETFs, specifically the HFND ticker, and articulated a compelling case for why these vehicles may outperform traditional hedge funds, even after accounting for fees. This perspective comes at a time when the alternative investment landscape is experiencing significant evolution, driven by technological advancements and a growing demand for more accessible, cost-effective investment solutions.
The allure of hedge funds has long been their ability to generate alpha, or excess returns, through sophisticated strategies that are often inaccessible to the average investor. These strategies can range from global macro bets, which capitalize on broad economic trends, to equity long-short strategies that aim to profit from both rising and falling stock prices. Historically, gaining access to top-tier hedge funds meant navigating high minimum investment thresholds, complex legal structures, and substantial management and performance fees, often referred to as the "2 and 20" model (2% management fee and 20% performance fee).
Bob Elliott’s career trajectory provides a unique vantage point from which to analyze this evolving market. His journey began at Bridgewater Associates, a titan in the systematic macro investing space. He joined the firm in its formative years, when it was a "challenger asset manager" managing just a few billion dollars. Over nearly 15 years, Elliott gained deep insights into the intricacies of the global macroeconomy and the development of systematic investment strategies. This foundational experience, he explains, was crucial in understanding how to leverage quantitative approaches to gain an edge in investing. His academic background in the pure sciences, specifically botany, might seem unconventional for a finance career, but Elliott highlights how it fostered a holistic, systems-thinking approach, which he found directly applicable to understanding complex economic and market dynamics.
"The macroeconomy works very differently than what you’d learn in a college macroeconomics class or what a traditional academic finance education would give you," Elliott stated during a recent interview. He elaborated on the importance of understanding intuitive cause-and-effect drivers within asset classes and then quantifying these linkages. Systematic investing, in this context, is the disciplined application of these quantified insights. A key benefit of this approach, Elliott emphasizes, is discipline, which helps mitigate the behavioral biases that often plague discretionary investors who may overreact or underreact to incremental information. The goal, he suggests, is not perfect prediction, but a probabilistic edge. Even the most successful macro investors, he notes, are wrong about 45% of the time in any given month. However, consistently achieving a 55% win rate across a diverse portfolio can lead to exceptional long-term results.
The discussion then turned to the performance of hedge funds in 2022, a year that proved challenging for traditional 60/40 portfolios, which experienced significant drawdowns. The alternative investment landscape, in contrast, generally offered more resilience. While specific sectors varied, managed futures, for instance, saw substantial gains. Elliott’s analysis of the broader hedge fund industry revealed that, on aggregate, these funds performed commendably. Gross of fees, the hedge fund industry was largely flat or down only a couple of percent, a remarkable achievement compared to the 15-20% decline in the 60/40 benchmark. Even equity long-short strategies, often criticized in the media, delivered significant alpha relative to passive equity benchmarks. This performance underscored the defensive capabilities of hedge funds in difficult market environments, characterized by risk reduction, lower beta exposures, and a focus on value opportunities.
However, the conversation quickly shifted to the inherent challenges for many investors seeking access to these strategies. Elliott identified several key pain points:

- High Fees: Traditional hedge funds typically charge annual fees ranging from 300 to 400 basis points. While the underlying strategies may be strong, these fees can significantly erode net returns, making it difficult for investors to perceive a substantial advantage over passive investing.
- Tax Inefficiency: The typical limited partnership (LP) structure of hedge funds often results in annual distributions taxed at marginal income rates, which can be a significant burden for investors, particularly those in higher tax brackets.
- Diversification Challenges: Smaller-scale investors often struggle to achieve adequate diversification within the hedge fund space. Investing in a broad array of funds requires substantial capital or leads to layered fees through fund-of-funds structures.
- Paperwork and Accessibility: The administrative burden of investing in traditional hedge funds, including extensive paperwork and K-1 filings, can be daunting for both individual investors and financial advisors.
It is against this backdrop that Unlimited developed its exchange-traded fund (ETF), HFND, the Unlimited HFND Multi-Strategy Return Tracker ETF. The fund’s objective is to mirror the gross-of-fees returns of the hedge fund industry while offering a more cost-effective and tax-efficient solution. Elliott explained that the ETF leverages proprietary hedge fund strategies developed by his firm, combined with modern machine learning techniques. This technological approach allows them to "look over the shoulder" of hedge fund managers in near real-time, translate that understanding into long and short positions in index products, and package it within an ETF wrapper.
"The end result that the investor sees, and to be clear, in a more diversified package, which is a very, very important component as well, the end investor sees a much more consistent return stream and a higher return net of fees and taxes than they would were they to go out and invest in a handful of individual hedge fund positions," Elliott asserted. The ETF aims to provide this exposure at approximately a quarter of the management fee typically charged by hedge funds, and its ETF structure offers enhanced tax efficiency compared to traditional LP structures.
The active management of HFND is overseen by Elliott and his partner, who bring decades of combined hedge fund experience. While the underlying strategy is systematic, leveraging machine learning to analyze the collective behavior of hedge fund managers, the human oversight ensures the continuous monitoring and evolution of the systematic process. This represents a significant shift in how sophisticated investment strategies can be implemented and delivered.
The rise of actively managed ETFs, particularly in the alternative strategies space, marks a notable evolution in the ETF industry. Historically, ETFs were predominantly passive index-tracking products. However, recent regulatory changes and technological advancements have enabled managers to employ more complex strategies within the ETF wrapper, while maintaining its inherent benefits: liquidity, transparency, tax efficiency, and ease of execution without extensive paperwork. The rapid growth of HFND, raising $70 million in just over three months since its launch, suggests a strong market appetite for such offerings.
Looking ahead, Elliott anticipates a significant rationalization of fees across the investment management industry. In an era of potentially lower returns and the end of cheap money, the value proposition of investment strategies will be scrutinized more closely. While a select group of elite hedge funds may continue to command high fees for their unique alpha generation, the broader hedge fund industry faces a reckoning. For investors outside the institutional sphere, the availability of sophisticated replication strategies in investor-friendly structures like ETFs, offering lower costs and improved tax efficiency, presents a compelling alternative.
This trend suggests a bifurcation within the alternative investment market. Capital is likely to increasingly flow towards the most sophisticated managers who can demonstrate genuine, differentiated alpha. Simultaneously, a substantial portion of capital may shift towards innovative ETF products that replicate hedge fund-style strategies with greater efficiency and accessibility. This evolution ultimately benefits investors by providing them with more choices, fostering greater competition among asset managers, and driving a focus on delivering tangible value. The future of alternative investments, as exemplified by the burgeoning hedge fund ETF sector, appears poised to democratize access to strategies that were once the exclusive domain of the ultra-wealthy and institutional investors.
